The Blog

New Orleans and America's First Cocktail (With Recipe)

Posted on March 15, 2017 by Miriam Zelinsky | 0 Comments

I just got back from an incredible trip to New Orleans. Believe it or not, it was my first time. I can't believe it took me this long to make it to the land of cocktails, Bloody Mary's and oysters – not to mention, jambalaya, crawfish and gumbo!! That list could go on and on. There's even a bar IN a carousel (!!!) that rotates slowly as the bartenders in the middle serve you drinks (!!!) and drive through daiquiri bars that serve you anything you want on the road just like a McDonalds or Wendy's – but booze! But lesson learned: beware of the strawberry daiquiris. They look pretty but are deadly! Needless to say, the trip was absolutely amazing.

We started the trip with a wedding in Houma and after, ended up taking New Orleans by storm – first stopping to do an amazing swamp tour. We had a limited amount of time on our trip so we definitely made sure we got to see as much of the historic bars/restaurants and sites as possible.

Another fun fact I learned while I was down south is that the Sazerac is believed to be the first cocktail invented in America. It's also the official cocktail of New Orleans. I obviously had to try it, right? We went to the Sazerac Bar at the landmark Roosevelt Hotel. I concluded after a sip that it was most definitely not my cup of tea, but I was glad I tried it. Also, the bar was gorgeous – dark, rich woods. I opted for an extra spicy Bloody Mary instead garnished with pickled okra. Delish!

Below is a recipe for the Sazerac. Below that is our thrilling encounter with one of the gators we saw on our swamp tour and our tour guide who proved he wasn't scared of anything! 




What You'll Need: 

2.5 ounces of Rye Whiskey (or Cognac) – Sazerac Rye if you can find it works best!

1 Sugar cube


Lemon peel 

2 Dashes Peychaud's Bitters

1 Dash of Angostura Bitters

Chilled old fashioned glass


What To Do

1) In an old fashioned glass, take the sugar cube with a few drops of water and muddle it. Note: don't use a cocktail shaker for this recipe!

2) Combine the whiskey (or cognac) with the two types of bitters and stir well.

3) Take your chilled old fashioned glass and coat it with absinthe making sure there is no excess liquid.

4) Pour the whiskey and bitters into the chilled glass and garnish with a lemon peel.

Cheers, guys!





How to Tie a Bow Tie

Posted on February 10, 2017 by Miriam Zelinsky | 0 Comments

Hi guys, 

Learning how to tie a bow tie really isn't that hard. Promise. It does take plenty of patience at the beginning until you get the hang of it.

When I first started LJP, I had to learn how to tie a bow tie for our displays and it took me a while. It's not like I was a dude who enjoyed wearing them all the time so it was definitely a daunting task at first. After looking at tons of videos and dizzying diagrams that looked like a cartoon cat getting in a fight with lines going in all different directions (Heathcliff, anyone?), I found Bill Nye the Science Guy's bow tie tying tutorial and it clicked.

Everyone remembers Bill Nye, right? He's cool. He taught us as kids all about science stuff and how the Earth was formed so he is definitely qualified to teach us how to tie a bow tie. 

Here's his video: 

Bill Nye – Tying a Bow Tie is Not Rocket Science

If this video didn't quite do it for you, then I have another option. For anyone who learned to tie their shoes with the bunny ears analogy, this video is for you. In it, a guy is teaching another guy how to tie a bow tie using animal analogies like elephants, parrots and fish. Check it out below.

How to Tie the Perfect Bow Tie: Lessons from a Men's Shop

So for all of the people out there who have always wanted to tie a bow tie, but didn't know how to tie one – this is for you. Happy tying!

If you're inspired to try a bow tie, I usually suggest the Mullet bow tie, which currently comes in blue and lavender. It's reversible with the plain woven silk in front, with our iconic party cup print in the back (business in the front, party in the back). There are so many options for how to wear it besides the plain side in front or cup side in front, but that's advanced bow tie tying for another day :)

Cheers, guys!


Shop our collection of bow ties here.

New Design: Looking for Treble

Posted on January 23, 2017 by Miriam Zelinsky | 0 Comments

I'm always so excited when DHL delivers an abnormally large box to my apartment from Italy, especially when I know there's a new design inside.

I've been planning to do a music design for a long time but couldn't exactly what I wanted to do. Once I figured out what I wanted to do, the design came together quite quickly designs require draft after draft of digital CADs before we go into production, but Looking for Treble came together quite quickly and easily! Hope you guys like it as much as I do!

P.S. a big thank you to my college roomie, Melps for sitting on the phone with me brainstorming idea after idea for the name. How great is the name, by the way? Besides naming the tie, we had to come up with its tagline – probably one of the most fun aspects of the job! We (finally) decided on: "One time at band camp...but seriously, when the bass drops, you'll be looking sharp!" However, there were some other hysterical contenders that were deemed not appropriate. I present you the outtakes for the tagline of our Looking for Treble tie! 

1) You don't have to say home and beat your drum, toot your own horn and soon you'll be tickling the ivories or strumming that G-string!

2) A reminder that you and your lady will be making sweet music later.

3) Where is the G-string?

4) Feeling horny? (get it, because there's a horn on the tie!)

5) One time at band camp...

6) Slappin' the bass...

And just for posterity's sake – here's the clip from "I Love You Man" – make me laugh every time! 

Cheers, guys!



Link to Billion Dollar Buyer Episode

Posted on January 17, 2017 by Miriam Zelinsky | 0 Comments

I can't believe it's been a week since our episode of Billion Dollar Buyer aired! It's been so great to get all of the wonderful messages and emails from you guys – every single one is definitely appreciated! It's also been nice to finally have my friends stop asking what happened. I was getting tired of fielding questions, as my poker face isn't the best!

But in case you missed it, below is a link to the episode. Watch it here.

The Chick Magnet tie.

Billion Dollar Buyer: Behind the Scenes in Tilman's Boardroom on Bid Day

Posted on January 11, 2017 by Miriam Zelinsky | 0 Comments

Hi guys, 

So our episode aired last night on CNBC and it was, needless to say, very exciting!

Without going into too much detail of what happened on our episode – just in case you haven't caught the episode yet, Tilman offered me a deal, which was higher than what I had proposed. I was shocked! At first, Tilman said, "I think your mom was right..." I felt my heart sink and my face go absolutely beet red. And after what seemed like a very long pause, he restarted his thought, "I think your mom could have been right..." It was one of the most life changing and amazing moments of my life! I had no idea he was going to give me a deal. In fact, I was pretty sure he wasn't going to. He went on to tell me how what I built was something special and that is something important. Now, I'm not a cryer but when someone so successful is telling you they believe in you and are going to personally invest in your dream, it's a very surreal feeling and I may have let a few tears escape. I learned so much from this experience...not only did I get a new logo, which is so fabulous, but I also learned that the sky truly is the limit for us at LJP. I'm so excited to continue doing what we're doing and definitely looking forward to all of the exciting things in our future!

I hope you guys loved the episode! If you haven't watched it, you're missing out!

Thank you, Tilman and the team at Billion Dollar Buyer.

1 2 3 19 Next »

Recent Articles